Founded in 2015 by fitness influencer Christian Guzman, Alphalete Athletics has fast become one of the most well-known brands in the athleisure space. At the time of Alphalete’s formation, Guzman had already established a large and highly engaged following - the cornerstone of the brand's initial, and continued success. Alphalete is universally acclaimed for maintaining a consistent high quality, and having a wide variety of product lines.
This wasn’t always the case. Due to Alphalete’s rapid growth, the team didn’t have the time, or the resources to manage this all in-house. When Shift was approached to partner with Alphalete, the range consisted exclusively of menswear and womens seamless leggings. Shift worked in harmony with the client to assist in expanding the product offering, save Alphalete time in managing its sourcing and help to develop the brand’s image.
The Shift - Drawing on our deep understanding of the industry, we introduced Alphalete to expanding their market through growing their women’s offering - advising on new apparel, styles and accessories. We helped the team navigate an unfamiliar market, which has since become a major driver of growth and revenue for the brand. Our dedicated, in-house design team also reimagined Alphalete’s packaging - aligning its quality with that of the garment inside. Additionally, we applied our back-end systems and industry relationships to Alphalete - connecting them with the highest quality manufacturers, whilst simultaneously streamlining the import process. This aided in the expansion of their customer base further, by facilitating shipping to Canada.
“Shift and the team have committed to the success of my brand and its expansion; from developing small ideas to executing on big ones. They have proven to think creatively, problem-solve and source on a global scale helping to improve the efficiency and quality of our products. Their experienced team excels at communicating what’s important so I can focus on the big picture of my business. Six years and counting, I’m truly looking forward to what’s on the horizon for us both!”
Alphalete Staff Member